Nutribl Magnesium Gummies offer a premium, plant-based format for one of the most essential minerals in human health. Each naturally berry-flavoured gummy delivers 90mg of elemental magnesium from magnesium citrate, supporting a wide range of body systems including muscles, energy production, nervous system health, and mental function.
Designed for the modern consumer who prefers chewables over capsules, this gummy format combines functional dosage, clean labelling, and daily convenience — all in a sugar-based, pectin-formulated chew suitable for vegans, vegetarians, and gluten-free diets.
Product Highlights
- Natural Berry Flavour with No Artificial Colours
- Pectin-Based and Vegan-Friendly
- Magnesium Citrate – highly bioavailable and well-tolerated
- Supplied as 60 or 120 gummy count for private label clients
- Complies with all UK food supplement regulations
EFSA-Approved Health Claims for Magnesium
Under Regulation (EC) No 1924/2006, the following health claims are permitted for food supplements providing ≥15% NRV of magnesium (your formula provides 24%):
- Magnesium contributes to a reduction of tiredness and fatigue
- Magnesium contributes to electrolyte balance
- Magnesium contributes to normal energy-yielding metabolism
- Magnesium contributes to normal functioning of the nervous system
- Magnesium contributes to normal muscle function
- Magnesium contributes to normal protein synthesis
- Magnesium contributes to normal psychological function
- Magnesium contributes to the maintenance of normal bones and teeth
- Magnesium has a role in the process of cell division
Compliance Tip: At least one claim must appear on the product label. Claims can be used directly (verbatim) or within supporting copy, as long as no unauthorised claims (e.g., medical or treatment-based) are made.
Potential Target Markets
- Wellness Consumers (18–45): Interested in focus, energy and productivity without pills
- Active Adults & Gym-Goers – for muscle recovery and performance
- Busy Professionals & Students – for energy and focus support
- Women 40+ – for bone health and calm support
- Vegan & Plant-Based Shoppers – clean label, non-gelatin format
- General Wellness Consumers – fatigue, stress, and lifestyle supplementation
- Children's Health (kids aged 4-8 should only take gummy per day)
Suggested Marketing Angles (UK-Compliant)
- “Calm. Energised. Balanced.” – for stress, energy, and nervous system synergy
- “Support Your Muscles & Mind with One Gummy a Day” – compact but comprehensive
- “Delicious Magnesium, No Capsules Required” – anti-pill lifestyle positioning
- Vegan Gummy with Real Function” – trend-aligned, formulation-led USP
- “Sugar-Based, Not Sugar-Coated” – transparency in label and composition
- Magnesium contributes to normal psychological function and nervous system support – ideal during school years.
This product does not contain Allergens according to Regulation EC No 1169/2011, including:
• Gluten (wheat, rye, barley, oats, spelt, kamut or their hybridized strains)
• Milk and products thereof
• Soybeans and products thereof
• Yeast
Free from Artificial Colours, Flavours, Sweeteners and Preservatives. Free from GMOs.