Mushroom Complex 120 Capsules. Six functional mushrooms, naturally sourced vitamin C, and a turmeric-and-pepper finishing blend, in one capsule. Available for private label with low minimum order quantity.
Why your customers will buy this
- Six mushrooms in one - Lion's Mane, Reishi, Shiitake, Maitake, Chaga and Cordyceps
- Whole mushroom powder, not extract - from the full fruiting body powder
- Vitamin C from acerola cherry - naturally sourced, 32% NRV per 2-capsule serving
- Vegan, no excipients, no fillers - HPMC capsule, nothing else
- UK manufactured to EU GMP Grade D - MHRA-inspected facility
Product Overview
Mushroom Complex brings together six of the most-searched functional mushrooms in a single daily capsule: Lion's Mane, Reishi, Shiitake, Maitake, Chaga and Cordyceps. Each one features as 150mg of whole mushroom powder per 2-capsule serving, alongside 150mg of acerola cherry (providing 25.50mg / 32% NRV of vitamin C), 40mg turmeric root and 10mg black pepper.
This is a powder formulation, not an extract - the full fruiting body is dried and milled, retaining the natural profile of compounds present in the raw material. Powders are sourced from producers using organic growing practices, although the finished product is not Soil Association certified and is not sold as an organic product.
The supplement is suitable for vegetarians and vegans. The capsule shell is plant-derived HPMC. There are no added excipients, fillers, binders or flow agents.
Vitamin C from acerola - and what you can claim
The 25.50mg of vitamin C per serving (32% of NRV) is enough to support the following EFSA-authorised health claims on your label and marketing copy.
- Vitamin C contributes to the normal function of the immune system
- Vitamin C is an antioxidant which contributes to the protection of cells from oxidative stress
- Vitamin C contributes to the reduction of tiredness and fatigue
- Vitamin C contributes to normal energy-yielding metabolism
- Vitamin C contributes to normal collagen formation for the normal function of bones, blood vessels, cartilage, gums, skin and teeth
- Vitamin C contributes to the normal functioning of the nervous system
- Vitamin C contributes to normal psychological function
- Vitamin C contributes to the regeneration of the reduced form of vitamin E
- Vitamin C increases iron absorption
Fast growing category
The UK functional mushroom market was worth around £750m in 2023 and is forecast to reach £1.6bn by 2030, growing at 11.5% a year. Demand for natural, multi-ingredient products is part of what's driving that.
A six-mushroom complex hits the sweet spot. Single-mushroom products (Lion's Mane on its own, Cordyceps on its own) appeal to customers who already know what they want. A blended formula appeals to the much larger group of customers who have heard about functional mushrooms generally and want a starter product that covers the well-known names in one capsule.
Potential selling angles
Pick one as your primary brand angle - don't try to use all of them. Each one positions the product to a different customer.
1. Six mushrooms, one capsule - simplicity / convenience. For customers new to functional mushrooms, busy professionals, anyone who finds the category overwhelming.
2. 'Daily defence' - immunity-led. Serves winter wellness buyers, parents, over-50s.
3. 'Performance and focus' - Lion's Mane and Cordyceps forward. Appealing to 25-45 year olds, biohackers, gym-goers, students, knowledge workers.
4. 'Mushroom 101 starter' - education-led. For curious customers researching the category for the first time.
5. 'Natural and clean' - minimal ingredients, no extracts. For clean-label, ingredient-savvy buyers who actively distrust extracts and standardised actives.
6. 'Mind, mood, energy' - wellness lifestyle. For women 30-55, wellness brand customers, adjacent to adaptogen buyers.
These are just some of the markets that this premium and flexible power-supplement serves.
Suitable for vegetarians and vegans
Manufactured in the UK to the GMP code of practice. These procedures ensure that the basic manufacturing practices and prerequisites necessary for product quality and safety are being followed so that we can guarantee you receive consistently high quality products.
| PACKAGING/LABEL
Packaging Type: 320ml Flat Postal
Packaging Colour: White
Dimensions: 179mm x 100mm
Label Size: 140mm x 84mm
Label Artwork File: Requires 2mm bleed on each side. File size submitted is 144mm x 68mm.
Material: BMPP, HDPE (lid is PP)
Recyclable: Yes.
Closure: White snap-on.
Capsule: Size 0 HPMC
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Label text file available on the label information tab.
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